About me
Mirella Sidro aka Lela’s World: Traveling with Purpose – between Departure, Stillness, and Stories
Since my childhood, I have known the road between Augsburg and Sarajevo – a line of memories, scents, and landscapes deeply engraved in my heart. For hours, I would gaze out the car window, watching languages, people, and scenery change before my eyes. Back then, I had no idea that these very journeys would one day lead me to my true calling.
Today, I am a freelance journalist, storyteller, cultural explorer, and consultant for sustainability and e-mobility – and the founder of Lela’s World, a platform dedicated to mindful travel, culture, and the future. I travel to places where others rarely look. What fascinates me are authenticity, imperfection, and the things that have a soul.
In February 2021, I became the first person to travel from Germany to Bosnia and Herzegovina with an electric car – at a time when long-distance e-travel still required true pioneering spirit. Later, I was also the first to drive an Audi e-tron GT in Oman, proving that sustainable mobility has its place not only in Europe, but even in the desert.
Today, I live and work between Sarajevo and Muscat – two worlds that could hardly be more different, yet meet in my work through stories about people, culture, nature, and the future.
Lela’s World stands for traveling with purpose – for encounters that leave a mark and journeys that connect.
Traveling is more than movement. It is an attitude. A way of feeling the world – mindfully, curiously, and with connection.
Collaborations & Media Partnerships
Lela’s World stands for authentic storytelling, sustainable travel, and inspiring encounters. As a freelance journalist and consultant for sustainability and e-mobility, Mirella Sidro collaborates with brands, media outlets, institutions, and tourism partners who see sustainability not as a trend but as a mindset.
Whether through feature stories, content collaborations, green-travel campaigns, e-mobility projects, or journeys through Bosnia and Herzegovina – at the heart of it all lies a genuine story that moves and inspires people.
In cooperation with Superb Adventures Tours, Mirella Sidro also designs sustainable cultural, adventure, and educational journeys that connect visitors with the land, its people, and nature in a meaningful way. Each trip is one of a kind – individually crafted and thoughtfully planned for travelers who seek more than just a destination.
Drawing on her experience as a journalist, storyteller, and consultant for sustainability and e-mobility, Mirella Sidro combines journalistic depth with strategic thinking. The result is partnerships that are authentic, creative, and built to last – in print, online, or across social media.
Lela’s World stands for stories that transcend borders – between travel, culture, and the future.
Collaboration & Media Inquiries:
📩 mail@mirellasidro.de
More about Mirella Sidro / Lela’s World in the Media
Mirella Sidro on Social Media
Lela’s World – Stories that Connect
Follow Mirella Sidro on her channels, where sustainable travel, culture, and the future meet. Here you’ll find behind-the-scenes insights into Lela’s World – from e-road trips across Bosnia and Herzegovina to meaningful encounters in Oman, from journalistic projects to personal moments along the way.
📸 Instagram
💼 LinkedIn
📘 Facebook
Biography
1995 – 2001
Ludwig Maximilian University of Munich – Faculty of Philosophy, studies in Egyptology, Coptology, and History of Medicine
09/2010 – 09/2014
Free School of Journalism, Berlin – Diploma in Journalism
Since September 2010
Work as a freelance journalist (writing reports, features, interviews, and columns) and consultant for e-mobility and sustainability
July 2002 – 2014
Work as a freelance photo editor and consultant (building photo departments, developing visual language, art direction, and managing photo and video productions)
Among my customers are
Aenne Burda Verlag GmbH (www.burdastyle.com), Bauer Media Group, BMW Motorrad Deutschland, Burda Style Group, Cocoon Magazin, CondéNast GmbH (VANITY FAIR), Condé Nast Digital GmbH, CondéNet.de GmbH (www.vanityfair.de), Danube connects, daStandart.at, Foreo AG, Glamour.de, Glossybox.de, GQ.de, Freundin Verlag (www.freundin.de), Imagine Magazin, Instyle Germany, Instyle Men Germany, Jaguar Deutschland, LELO, JOY, Neckermann Reisen, NZZ, Playboy Deutschland, Prestige Magazin, Seinsart.de, Semmel Concerts Entertainment, SHAPE, Sistermag, StarNetOne GmbH / Burda Media AG (www.bunte.t-online.de, www.youngmagazine.de, INSTYLE MMS), Thomas Cook, Tamedia, T-Online International AG (www.t-online.de), White Photography… … …
