A conversation with Dubioza Kolektiv about their 15-year-old song that became the unofficial World Cup anthem, plus an overview of all official 🇧🇦 public viewing locations
In this post: an exclusive video interview with Dubioza Kolektiv about the unofficial anthem of the 2026 World Cup—and further down, you’ll find a list of all the official public viewing locations in Bosnia and Herzegovina where you can watch the Zmajevi’s matches together.
The 2026 FIFA World Cup is turning everything upside down: An underdog is winning hearts around the world—after knocking four-time world champion Italy out of the tournament. Bosnia and Herzegovina is making its second appearance since 2014. And the best part of this story is the way an entire country is celebrating this success: with a 15-year-old song that has suddenly become the unofficial anthem of the World Cup.
I’m from Bosnia—Take me to America
I wanted to know exactly how that could have happened—so I met with two of the eight members of Dubioza Kolektiv in Sarajevo: keyboardist Brane Jakubović and bassist Vedran Mujagić. The result is an honest, personal, and pretty funny conversation about the song“I’m from Bosnia, Take Me to America,” about superstition, the diaspora, and why Bosnian fans sing love songs for their country instead of patriotic anthems. You can watch the full interview here in the video:
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And so you can enjoy the Zmajevi’s games in the right atmosphere, here are the official public viewing locations in Bosnia and Herzegovina.
Where to watch the World Cup games in public
The Football Association of Bosnia and Herzegovina has designated the “I am from Bosnia” project as the only officially licensed fan zone—it is the only location where broadcasting rights for public screenings have been secured.
Sarajevo
“I am from Bosnia” (officially licensed): at Trg Alije Izetbegovića and the square in front of the Vijećnica (City Hall)—featuring giant LED screens, daily DJ parties, sports trivia, and musical guests throughout all 39 days.
Other city squares: in front of the National Theater and the Pozorište mladih, across from the Vijećnica, on Trg oslobođenja, on the Skenderija plateau, on the plateau of the Dobrinja Sports Hall, at the “Safet Zajko” Center, and on the square in Ilidža—plus countless cafés.
Zenica
, “I am from Bosnia” (officially licensed): at Kamberovića polje.
Mostar
, Trg Musala—the central square where the Zmajevi receive public support; the old town around the Stari Most is decked out in flags.
Tuzla
Trg slobode (Freedom Square): large LED screen in the city center, free admission, all matches from June 11 to July 19; sponsored by the City of Tuzla, the Tourism Board, and NLB Banka.
Stolac and Vitez
Video walls and fan zones, organized by the Federal Ministry for Displaced Persons and Refugees—in response to the fact that permits for official fan zones were either denied or made difficult to obtain in Vitez and Kiseljak.
The matches in Bosnia and Herzegovina will be broadcast exclusively by Arena Sport
Who exactly is Dubioza Kolektiv?
The band was formed in 2003 in Bosnia and Herzegovina when members of two groups joined forces—Ornamenti from Sarajevo (including Brano Jakubović and Vedran Mujagić, my two interviewees) and Gluho doba from Zenica. Their sound defies easy categorization: a mix of ska, punk, reggae, dub, electronic sounds, hip-hop, and Balkan influences. Since their early days, they have performed in two languages—Bosnian and English—and are now among the most internationally renowned bands from Bosnia and Herzegovina.
What has defined the group from the very beginning are their lyrics. Dubioza Kolektiv tackles almost exclusively critical issues: corruption, social injustice, poverty, and the political crises in the Balkans, along with a sharp rejection of nationalism and a call for unity across all borders in the region. What makes them special is that they wrap these heavy topics in satire and humor, making them accessible. It is precisely this approach that explains why their song, of all things, could become the anthem of an entire country.
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